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Provide Accurate and Honest Information on Websites and Promotional Materials |
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Filed Under: 9. Be honest marketers
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- Do promotional materials reflect realistic expectations about what can be accomplished during a short-term volunteer project?
- Do the words used to describe your organization in your marketing materials accurately describe what you are providing such as “voluntourism”, “ecotourism”, “responsible tourism”? Is your organization’s interpretation of such terms clearly defined?
- Does the material state or imply that the tour operator financially supports the partnering organization, when in fact the onus for donations is left up to the guests themselves?
- Are volunteers provided with accurate information on how much of their funding is going to partner projects?
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