Respectful Marketing
Filed Under: 9. Be honest marketers
  • Are there images or information provided on your site that might harm or embarrass the people or communities you are meant to serve?
  • Are descriptions of places honest, or are they ethnocentric and/or exaggerated (e.g. “squalor”, “desperate”, and so forth)?
  • Are the opinions and contributions of local staff or local volunteers also included with the stories of foreign volunteer efforts?